X begins in 1979 when the adult film was a secretive art as opposed to something that is now as accessible at the touch of a button. X has an exceptional cast, following Wayne (Martin Henderson), his wife and aspiring porn star Maxine (Mia Goth), filmmaker RJ (Owen Campbell), his technician girlfriend Lorraine (Jenna Ortega), and adult actors Bobby-Lynne (Brittany Snow) and Jackson (Scott Mescudi), who embark on a trip to a rural town in Texas. They rent a guest house from an elderly couple Howard (Stephen Ure) and Pearl (also played by Goth). The couple gets strangely upset, and eventually violent, however, when they find out what type of film the group is making. While the gore that transpires is reminiscent of 1970s slasher films, the meaning behind why the couple commits the kills is way more enthralling.